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[Studio] Street View imagery of the Crawford Broadcasting studios on Summit Parkway in Homewood.
Owned by Crawford Broadcasting
// WXJC-FM Cullman
// W237EK Birmingham
Before signing on, Beach applied to move the station to 850 kHz with 5 kW days and 1 kW nights, but another broadcaster objected to the move and it went into a black hole for a few years. Ownership was modified in 1948 when Beach entered a partnership with Roy M. Hofheinz, as "Radio Station WTNB"; months later that company changed name to Pilot Broadcasting Corporation. They moved the studios to 3427 27th Avenue north in Collegeville in 1949.
A new Gates S-251 transmitter was installed in the fall of 1951. At that time, the transmitter site was moved to somewhere in Tarrant City, while the studios moved to Titusville at 117 2nd Avenue North. George A. Mattison Jr. bought out Beach's (Beech's?) shares of the company in 1952.
Years after the first attempt to move to 850 kHz, a move was finally granted in the early 50's, along with a call sign change to WILD. In April 1953 the new upgraded facility signed on, transmitting from the current transmitter site between Tarrant City and Pinson. The power was bumped up to 10 kW days and 1 kW nights, with a directional pattern used after dark. The night pattern was probably adequate at the time, but as the city grew in later years, the narrow nighttime pattern left gaps in the eastern and western suburbs. The studios also moved back to the Collegeville location east of downtown after this new location went on-air.
The studios moved to a site atop Red Mountain in the late spring of 1955. The location, at 1901 Montgomery Highway (now Richard Arrington Jr. Boulevard) was across from Vulcan Park, and during later years, allowed people to drive right up to the station, watch the DJ and make requests in person! (Today, the building has found new life as a lawyer's offices.) Ownership of the station moved to Gordon Broadcasting in December of that same year, and this is when it's like it first began airing a Top 40 music format.
Bartell Broadcasting acquired the station in 1957; under their ownership, the station became the second major Top 40 station for the city, as WYDE. (WSGN was actually first, in 1955.) Bartell was one of the leading propagators of this format, having highly successful Top 40's in such places as San Francisco (KYA), San Diego (KCBQ), Atlanta (WAKE) and Milwaukee (WOKY). Marketing at the time paired the station with its Atlanta counterpart as the "WYDE-a-WAKE stations". Ownership came to WYDE, Inc. in 1960, then Basic Communications in 1962. In 1963, WYDE lost the Top 40 crown to crosstown rival WSGN… They flipped to Country on Thanksgiving 1965, becoming the dominant player in that format quickly, remaining at the top until FM competition finally won out. Studios moved off Red Mountain in 1966, to Suite 520 at 2101 Magnolia Avenue, across from Brother Bryan Park in Birmingham.
The station was acquired by Alainde, Inc. in 1981. In August 1982, the format changed from Country to Oldies. In October of 1984, the station was acquired by Gore Broadcasting of Birmingham, Inc. (later known as Sudbrink Broadcasting), who flipped the station to a Christian format, with a mix of Southern Gospel, preaching and teaching as well as some Contemporary Christian Music (CCM). The station was known as "Sonshine Radio". American General Media purchased the station in March 1986 for $740,000. Towards the end of the decade (most likely 1989?) the station tried a slightly different take on Christian music programming, with a hybridized CCM and Black Gospel format.
The station would flip to a secular format in October 1991, when they moved to a Beautiful Music format as "Light & Easy AM 850". Later in the format's run, JSA satellite-fed programming was used. The format wouldn't be around long, however, as ten months down the line, the station flipped to Oldies in August 1992. Another ten months, and another format: in June 1993 they tried their hand at News/Talk.
Around 1995, the station likely dropped the 50 kW day power down to 9 kW in an effort to save money on the power bill. In March of that same year, the station began programming by Mack Sanders (JNA of Alabama, Inc.,) via a Local Marketing Agreement (LMA). He was the former owner of WVOK and WRKK and flipped the station to Classic Country, with the idea of recapturing the golden era of WYDE's sound between 1965 and 1982, when it was a major player in country music in the city. In October 1998 a company called Hibernia of Birmingham bought the station for $700,000; they flipped it to Radio Disney's children's format, later changing the call sign to WMKI (MicKey) in October 1998. Kimtron, Inc. (Crawford Broadcasting) bought the station in November 1999. Just over a year later, in December 1999, the classic WYDE calls came back to the station when it switched to a religious-tinged Talk format as "Life Talk 850". Around this time, the daytime power went back up to the full 50 kW.
The slogan changed to "Talk Radio 850" in mid-2000. In 2002, Crawford bought the Cullman-licensed 101.1 MHz station with a big signal and flipped it WYDE-FM, simulcasting the talk programming from this station. Around 2003 the AM migrated to a Gospel music format. The calls changed to WDJC (AM) in July 2002. Crawford bought (then-)WQOP in Dora in May 2004, and began simulcasting this station's gospel music there. The calls for both stations changed to WXJC in July 2004. In the spring of 2006, the FM side of the simulcast flipped to a country music format; by summer, WXJC was going it alone with gospel, and began broadcasting in digital with the iBiquity HD system. Interestingly, Crawford had cut the audio back to 5 kHz and killed the C-Quam AM stereo back in 2004, in preparation for the move to digital.
Crawford's FM talker (then-WYDE-FM) flipped to oldies in July 2007, displacing all the local talk hosts. Some of them wound up integrating into WXJC's programming, creating a mix of gospel and conservative talk. That same month, the Dora FM that had once been paired with this station returned to a simulcast, becoming WXJC-FM again.
The station was paired with translator W245CS in August 2016, which transmitted from the tower for 1260 in downtown Birmingham, directional to the north.
In early November 2018, Crawford decided to once again end the talk radio format on WYDE-FM. This time, they decided to move WXJC's programming (and calls) to that FM outlet. It's unknown at this time if this station will change formats later, or stay in a simulcast with the big FM signal. One casualty of the changes is Mickey Bell's "Dixie Gospel Caravan". The Southern Gospel show has had a presence on Birmingham radio since the late 60's, but will be ending at the start of November. The format updated, and the simulcast with (now-)WXJC-FM in Cullman began at midnight on 5 November 2018.
The HD was reported active again in March 2020.
In late February 2026, Crawford swapped programming on their two Birmingham-licensed translators, moving this station to W237EK.