Technical Profile: WXFX

FM Technical Profile: WXFX

Station Name:: The Fox
Frequency:: 95.1
Format:: Rock
Transmitter Location:: [map] [street view] [bird's eye] Just east of the Sunshine Village subdivision northeast of Montgomery. Just south of Sandy Ridge Curve north of CR-64. Co-located with WLWI and WLBF.
Power (ERP):: 5.4 kW
Antenna:: Omnidirectional
Antenna HAAT:: 1,096 feet
Other Information:: 60 dBu protected contour map, from the FCC.

:
PS-95.1 The Fox
Time-[?]
Text-Montgomery's Rock Station
PTY-Classic Rock
HD-TMC-Metro Traffic
PI-KCAD-FM; HD-2: Sports; // WMSP Montgomery, AL; HD-3: Hip-Hop
"95.1 The Vibe"

HD-4: Christian Contemporary "WAY-FM"
// W272CO Montgomery
More Information:: [FCC]; [FCCdata]; [Radio-Locator]; [Wikipedia]

[Facebook] For The Fox
[Facebook] For the WAY FM network

[Studio] The Cumulus studios in downtown Montgomery.
Owner:: Cumulus Broadcasting LLC
History:: This station dates back to an original construction permit for a class A station on 95.3 MHz, 3 kW at 230 feet HAAT (Height Above Average Terrain). Two companies applied for this frequency, Fountain City Broadcasting and Hagler Broadcasting (Joe F. Hagler). Hagler eventually won the permit, which was granted in April 1977. The original transmitter location was approximately 1/2 mile northwest of the intersection of Old Farm Lane South and Cobbs Ford Road. A Gates FM-2.5H3 transmitter was specified, feeding a Gates FMC-3A three section FM antenna. A license to cover was granted in August 1977. The station was also authorized to run a SCA (Secondary Carrier Authorization) on 67 kHz. The call letters assigned were WQIM. The station launched with a mix of Adult Contemporary, Oldies and "recent nostalgia" music from studios at Pratt Plaza Mall, 650 East Main Street.

In early 1982 the station was acquired by Downs Broadcasting, who flipped the format to a Black Contemporary music format.

The station was granted a permit in February 1989 to boost power to 50 kW at 492 feet HAAT, which necessitated a change to 95.1 MHz. A license to cover for that change was granted in May 1990. With the boost in power, the station flipped formats to Classic Rock as "95.1 The Fox", WXFX. It's been the same format ever since. The station was acquired by McDonald Investment Company in May 1995 for $1.65 million. They, in turn, would be gobbled up by Cumulus in 1998. Also in 1998, the station applied to make a slight change, dropping to 475 feet HAAT from the same tower site.

In the summer of 2006, the station applied to change their facilities, to the current location, described in the data above. Although they dropped to 5.6 kW, the more centrally-located transmitter site plus an increase in height to 1,096 feet HAAT gave the station a significant bump in coverage. Shortly before filing a license to cover for this change in March 2007, the station also filed a digital notification to begin broadcasting in HD, with no subchannels.; The station's HD broadcasts expanded in the middle of June 2011 with the addition of two simulcasts, Cumulus AMs WMSP (Sports talk) and WLWI (News/Talk). In June 2013 the station announced it had scored Alabama Crimson Tide Football rights. The market is technically served by WDXX out of Selma, but as a rimshot signal it doesn't cover the Montgomery market well. WXFX would share coverage with WDXX. In 2015 the station added a fourth HD signal to relay Contemporary Christian WAY-FM, which itself is being relayed onto translator W272CO in town.

In March 2025, Cumulus began shutting down several underperforming AM stations across the country, including WLWI AM in Montgomery. It's unclear what happened to the simulcast on the HD3 after the AM went off the air but it's presumed the talk shows continued to air here. In May 2025 it was announced in Radio Insight that Cumulus repurposed the HD3 to launch a Hip-Hop station called "95.1 The Vibe", to compete with Bluewater Broadcasting's "Yo 100.1" HD/translator combo station.