Technical Profile: WWFA

FM Technical Profile: WWFA

Station Name:: Kiss FM
Frequency:: 102.7
Format:: Contemporary Hit Radio
Transmitter Location:: [map] [street view] On the north side of AL-184 (2nd Street), between County Line Road and CR-67 (Hatton School Road).
Power (ERP):: 10 kW
Antenna:: Omnidirectional
Antenna HAAT:: 463 feet
Other Information:: 60 dBu protected contour map, from the FCC.
More Information:: [FCC]; [FCCdata]; [Radio-Locator]; [Wikipedia]
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[Studio] Street View imagery of the station's Florence studios, on US-72.
Owner:: Southern Broadcasting LLC
History:: This station started off as a new construction permit in in 2007 to George S. Flinn, Jr., a Memphis area doctor who also owned dozens of radio stations. It was reported that the station would be programmed by Michael Brant's Southern Broadcasting LLC via an Local Marketing Agreement (LMA).

The station was reported on air on 30 August 2010, with an Adult Album Alternative (AAA) format and only basic legal IDs. Interestingly, it was noted that the legal IDs were mispronouncing the city of license, St. Florian is "Saint Floor-een" but they were saying "Saint Flor-ee-an". That issue was fixed just a few days after launch. The AAA played through October, giving way at the end of the month to Alan Jackson's "Gone Country" on a loop, then later Herman's Hermits "Henry VIII". That gave way to MashMaticians' "Like A G6". Eventually the loop expanded to include a larger selection of songs by KISS. The music eventually gave way to a robotic voice counting down to zero, which alarmed some local residents, who got the police involved. Rather than experiencing an alien invasion or a bomb threat, the station instead launched their current Contemporary Hit Radio (CHR) format, with a bad Casey Kasem impersonator slamming the other pop music station in town. The first song played was the MathMaticians' "Like A G6" again.

In 2015 the station dropped pop music for Christmas music, but only during the Thanksgiving holiday.

At the start of December 2022, the station was sold to Michael Brandt's Southern Broadcasting, LLC for $262,500, as part of a larger acquisition of stations in both the Tennessee Valley and Northeast Mississippi.