AM Technical Profile: WURL

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Frequency:
760

Format:
Gospel

Transmitter Location:
[map] Rural area east of Moody, east of Alabama 174.

Power (ERP):
Day: 1 kW

Antenna:
Day: 1 tower, omnidirectional

Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files

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[Aircheck] WURL's "Happy Trails" themed sign off, courtesy a friend of ABMP. 3'20", 1.66 MB (05-28-2012)

Owned by Donald Jennings Evangelistic Association

History:
Cooke Broadcasting won a new construction permit to put this station on the air, with 1 kW days only, in 1983.  The original tower site was to be in a rural area south of I-20, halfway between Moody and Chula Vista.  When the station finally came on the air, it wasn't from that site but the one listed above.  It came on air in December of 1984, with a Country music format.  Pearson Broadcasting acquired the station in 1988.  The Bill Davidson Evangelistic Association bought the station in August of 1989 for $175,000 and changed the format to the Gospel music it still plays to this day.  With the religious format, the calls are said to stand for "Where yoU Are Loved".

In August 2022, the station was sold from the Bill Davidson Evangelistic Association to the Moody-based Donald Jennings Evangelistic Association, for $150,000. 

At the end of August 2025 the station filed a Silent STA (Special Temporary Authority), citing lightning damage to the transmitter.