:PS-SLY1049
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Text-SLY1049 SLY1049.com…
PTY-Rock
PI-WSLY-FM
Mono
HD-2: Adult Rhythm and Blues
"100.1 Da Bomb"
// W261CS Meridian, MS
HD-3: Classic Hits
"100.9 Alex FM"
// W265BO Meridian, MS
:PS-ALEX FM
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Text-MERIDIANS CLASSIC HITS
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[Facebook] For SLY 104.9
[Twitter] For SLY 104.9
[Facebook] For 100.1 Da Bomb
[Facebook] For 100.9 Alex FM (Meridian)
[Facebook] For Slyrock.com
[Website] For Slyrock.com
[Studio] Street View imagery of the studio building on Highway 11 in York.
Towards the end of the 80's, the station moved to a black-targeted format, but also mixing in some country. By 1990 it was doing Urban Contemporary.
The station received a permit to relocate to 104.9 MHz in 1992, boosting power to 50 kW in the process. It took them two years to get it on the air, finally signing on in the winter of 1994, albeit in glorious mono. The station stayed urban until around 2006 or 2007, when they tried a Jack FM Variety Hits format. A flip to Sports Talk with the Fox Sports network happened in 2009.
For many years, the station had a translator in Tuscaloosa to expand their coverage, but that was discontinued the mid-to-late 2000s. They picked up a new translator in 2012, and over the course of a few years slowly walked it from York to Meridian, Mississippi. It relayed the Fox Sports programming until late June 2018, when the station debuted a HD digital subchannel with Classic Hip-Hop, which began feeding the translator in Meridian. As of October 2019, the translator is apparently relaying the HD4 subchannel, which is a simulcast of the main channel's ESPN sports format. That ended in November 2019, when the HD4 and translator flipped to a Classic Hits format as "Alex FM", modeled after WALX in Selma, Alabama.
In September 2020 the station was reported to be airing an "Eclectic Rock" format as "SLY 104.9", later as "Sly Rock".
The station dropped the Rock format for Sports Talk in early December 2023. The Slyrock music format continues on the website and app.
In early November 2024 it was reported that the "100.1 Da Bomb" Hip-Hop format had tweaked into an Adult Rhythm and Blues format. This comes on the heels of the "96.3 Da Bomb" station in Selma relaunching as a gospel station in that market.