Technical Profile: WRFS

FM Technical Profile: WRFS

Station Name:: The Lake
Frequency:: 105.1
Format:: Classic Hits
Transmitter Location:: [map] [street view] Just east of the town center of Rockford in Coosa County, on State Highway 22.
Power (ERP):: 6 kW
Antenna:: Omnidirectional
Antenna HAAT:: 328 feet
Other Information:: 60 dBu protected contour map, from the FCC.; :PS-WRFS Time-[?] Text-[?] PTY-[?] PI-WRFS-FM
More Information:: [FCC]; [FCCData]; [Radio-Locator]; [Wikipedia]
[Facebook]
Owner:: Marble City Media
History:: An original construction permit for a new station licensed to Rockford in Coosa County was granted to Marble City Media in June 2012. The original application was for 4.6 kW from a site north of Rockford that would have employed a directional antenna. This would have reached Alexander City had it been put on the air. The call sign WRFS was assigned in 2014. Before landing here, the WRFS (Radio's Finest Station) calls have been around Alexander City for decades — first on 1050 AM and later their FM companion at 106.1 MHz.

In January 2015 the station was granted a modification to the permit, to relocate to a site east of Rockford which would allow for a full 6 kW of power without using a directional antenna. The station signed on 28 March 2015 with a Classic Hits format as "The Lake".

The station was granted a construction permit in December 2021 to upgrade to 22.5 kW as a Class C3 station, but at a lower antenna height, from a site south of Rockford on US-231. The granted change would have provided better service to Sylacauga and Clanton. In October 2023, the permit was cancelled by licensee's request and a concurrent change was filed that requested the C3 status and 15 kW from the existing transmitter site in Rockford, at a Height Above Average Terrain (HAAT) of 299 feet.