Technical Profile: WMXV-FM

FM Technical Profile: WMXV

Station Name:: My 101.5
Frequency:: 101.5
Format:: Hot Adult Contemporary
Transmitter Location:: [map] [street view] Just east of the intersection of AL-64 and US-43 north of Killen.
Power (ERP):: 2.85 kW
Antenna:: Omnidirectional
Antenna HAAT:: 484 feet
Other Information:: 60 dBu protected contour map, from the FCC.

:

PS-MY 101.5
Time-[?]
Text-[?]
PTY-[?]
PI-WMXV-FM

HD-2: —
—

HD-3: Urban Adult Contemporary

"The Music Muscle of the Shoals"
// W286DV Florence

More Information:: [FCC]
[FCCdata]; [Radio-Locator]; [Wikipedia]

[Facebook] For My 101.5
[Twitter] For The Music Muscle of the Shoals
[Facebook] For the Music Muscle of the Shoals

[Image] HD PAD display for the station's HD-1 feed, from April 2023.
[Image] RDS data display for the station's analog feed, from April 2023.
Owner:: Singing River Media Group
History:: This station came on the air as WJOR in 1991, put on by Brenda Chandler. The station originally broadcast as a rimshot into the Florence metro area from a transmitter site near its city of license, St. Joesph, Tennessee. Clear Channel acquired the station in 2002 and received a permit to move the transmitter site into Alabama at a site north of Killen in 2004 as well as launch a translator on 101.1 MHz in Florence to aid in coverage; before any of this was completed, the license was transferred to URBan Radio Licenses, LLC later that year. In 2006 URBan flipped the station to urban contemporary as "V 101.5" with the WMXV calls, which had been on 103.5 MHz but disappeared when WLAY-FM took over that frequency. The upgrade was completed in 2007 after a few other minor modifications were made, including lowering power from 4 kW to 2.85 kW. The translator also went to URBan and was to be paired with WLAY AM.

On 5 July 2017, Tuscumbia Utilities disconnected the power to the studios in town, causing all the stations to lose their programming feeds. The stations fell silent (but remained on with dead air). The station returned to the air on 12 July 2017.

In early October 2018, the station was listed as the parent for translator W284DO in Florence. The translator had originally been paired with WVNA-FM. iHeart Radio owned the permit, but transferred it to URBan Radio shortly after the application was granted.

The station was sold, along with the other URBan Radio group of stations, to Singing River Media Group in October 2018, for $1.275 million. Singing River Media Group is headed by James Michael Self, whose father (D. Mitchell Self) was the former owner of WLAY AM and FM. They flipped the format of the station from Urban Contemporary to Hot Adult Contemporary on 12 April 2019.

In May 2022, a social media post on Instagram mentioned the launching of the Shoals' first black-owned radio station on FM, "The Music Muscle of the Shoals" via W286DV on 105.1 MHz. The post mentions it's being fed by WMXV-HD3, although as of early June 2022, there is no HD broadcast and the translator is not actually on the air. In September 2022 it was reported that the translator is in fact on the air but relaying the regular WMXV programming, as there is still no HD signal present.

The station finally turned on HD in December 2022, with "The Music of Muscle Shoals" appearing on the HD3 while the HD2 and HD4 channels were on air but blank. At the end of December 2022 it was observed the HD4 channel was turned off.

The station added RDS on 27 March 2023.