Technical Profile: WMXS

FM Technical Profile: WMXS

Station Name:: Mix 103
Frequency:: 103.3
Format:: Soft Adult Contemporary
Transmitter Location:: [map] [street view] Just east of the Sunshine Village subdivision northeast of Montgomery. Just south of Sandy Ridge Curve north of CR-64. Co-located with WXFX, WLWI, WHHY and WLBF.
Power (ERP):: 100 kW
Antenna:: Omnidirectional
Antenna HAAT:: 1,096 feet
Other Information:: 60 dBu protected contour map, from the FCC.; :
PS-TODAY'S HITS YESTERDAYS FAVORITES MIX 1033
Time-[?]
Text-PAUL HORTON MORNINGS ON MIX 1033
PTY-Adult Hits
PI-WMXS-FM
More Information:: [FCC]; [FCCdata]; [Radio-Locator]; [Wikipedia]
[WREZ Easy 103] A tribute streaming radio station to EZ 103, Montgomery's easy listening station.
[Facebook] Page for the station
[Studio] The Cumulus studios in downtown Montgomery.

[Image] RDS display data as shown on a Mazda OEM stereo, from 2020.
[Image] Image of the station's RDS data as (partially) decoded in Florence, Alabama; shown are the Radio Text and PI (call sign) fields.
Owner:: Cumulus Broadcasting LLC
History:: This station began in July 1961 as a tax write off for the Montgomery Advertiser-Journal, with a Beautiful Music format. The calls were WAJM, and it ran 29 kW from an antenna 290 feet above average terrain (HAAT). The station was sold to Radio Montgomery in either 1971 or 1972; they owned AM 800 WMGY at the time, which had a country music format. By 1974 this station was simulcasting WMGY and its Country format.; In the mid-70's, this became the city's first FM Top 40 station, as "Z-103" WMGZ. It was a short-lived format for the station, however, as the weaker (at the time) signal meant it couldn't compete with the other stations in town. By '79, it was back to Beautiful Music, this time with the WREZ calls. From 1987 and for about a year afterwards, the station was simulcast on sister station WREZ 950.; In the late 1987, under the ownership of U.S. Broadcast, this station picked up a Light Adult Contemporary / Classic Hits mix format, and became WSYA-FM "Sunny 103"; the AM companion became WSYA about a year or so later, and continued to simulcast with the FM as it had done when both were Beautiful Music WREZ. (Pointless trivia: shortly before becoming "Sunny", the station upgraded power to 100 kW. Its broadcast tower was located in a residential area called 'Sunshine Village'.) Colonial Broadcasting of Montgomery acquired the AM and FM in 1993 and began transitioning towards a more upbeat, Hot Adult Contemporary style presentation. In February 1994 the calls changed to WMXS, and the station morphed into "Mix 103.3", which later became just "Mix 103". In late '97 / early '98, Colonial Broadcasting was swallowed up by growing behemoth Cumulus Broadcasting.