Technical Profile:

FM Technical Profile: WMXA

Station Name:: Mix 96
Frequency:: 96.7
Format:: Hot Adult Contemporary
Transmitter Location:: [map] On the southeast corner of the intersection of AL-51 (Marvyn Parkway) and Moores Mill Road, about 5 miles south of Opelika.
Power (ERP):: 3.5 kW
Antenna:: Omnidirectional
Antenna HAAT:: 430 feet
Other Information:: 60 dBu protected contour map, from the FCC.
More Information:: [FCC]; [RECnet]; [Radio-Locator]; [Wikipedia]
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[Studio] Street View imagery of the iHeartMedia studios on Saugahatchee Lake Road in Opelika.
Owner:: iHeartMedia
History:: An original construction permit was granted to E. T. Communications, Inc. in 1991 for a new station in Opelika; before the station was built, they transferred the license to H & E Communications that same year. When the station signed on in 1992, it transmitted with 730 watts from a site east of Opelika, south of Columbus Parkway. The format appears to have been Variety Hits with the WMXA (MiX Auburn) calls. In 1993, the station was sold to Fuller Communications, owners of AM station WZMG, for $650,000. Under their ownership, the station flipped to an Adult Contemporary music format.

The station completed an upgrade in 1998, boosting power to 3.5 kW from the current transmitter site. Later that same year, Root Communications acquired this and other area stations.

The station group formed by Root was acquired by Qantum Communications Corp. in 2003, who in turn was absorbed by Clear Channel (now iHeart Radio) in 2014. At some point in the 21st century, it appears the station moved to a Hot Adult Contemporary format.

The station received a construction permit to relocate from their old tower on Marvyn Parkway to the AM tower behind the company studios off Veterans Parkway, northwest of Opelika, in May 2018. The station would lower its antenna height but raise power from 3.5 to 6 kW. That permit was cancelled at the licensee's request in November 2020.