Technical Profile: DWMFC

AM Technical Profile: DWMFC

Frequency:: 1360
Format:: Oldies
Transmitter Location:: [map] Just east of the Monroeville city limits on the south side of Hornady Road.
Power (ERP):: Day: 780 watts
Antenna:: Day: 1 tower
Other Information:: [FCC]
[FCCdata.org]; [Radio-Locator]; [Wikipedia]

Owned by Monroe Broadcasting Company
History:: This station dates back to an original construction permit issued to William M. Stewart and James H. Faulkner (as Monroe Broadcasting Company) for a new station on 1230 kHz, with 250 watts during daytime hours only. The original transmitter and studio site were to be on South Legion Street in Monroeville, but a subsequent modification to the permit changed those to a site half a mile south of the city on US-84, as well as changing to 1220 kHz. A license to cover for the station was granted in June 1952. An RCA BTL-250G transmitter was used in the beginning. The station was granted permission to move to 1360 kHz with 1 kW (with a Collins 20V transmitter) in April 1956. A license to cover for that change was granted by the FCC in October 1956. In 1959, the studios moved to a site at 138 South Mount Pleasant Street near the center of Monroeville.

The studios moved again in 1963, to a site about a block away at the corner of Hines Street and South Alabama Avenue (now AL-41). The station would spawn off an FM counterpart, WMFC-FM, in 1965.

In the fall of 1986, the station was granted a permit to move the transmitter site to the current/final location listed above, off Hornady Road. A license to cover for that move was granted in June 1987. At this time, the station was listed with a Country music format according to the Broadcasting Yearbook.

By 2001, the station was known to have an Oldies format, simulcasting with their FM counterpart. In the mid-2000's they tried splitting the AM off to do Gospel, but it appears it only lasted for a few years before it changed to a satellite-based "Timeless Favorites" Standards/Adult Contemporary format. Unfortunately, that format didn't last long as the syndicator shut the format down due to declining ad revenue. By 2010 the station was reported to be again simulcasting the FM, with their Dial Global "Kool Gold" Oldies format.

The station went off the air and surrendered its license in October 2010. The FM station remains on the air. For the entirely of this station's existence, it was owned by the family of William Stewart, who first put it on the air!