FM Technical Profile: WLGF

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Station Name:
K-Love

Frequency:
107.1

Format:
Contemporary Christian

Transmitter Location:
[map] [bird's eye] [street view] Orange Grove, co-located with WGCM-FM and WUJM-FM. The antenna is side-mounted on one of the 8 towers of WROA AM, just north of Klein Road, 1/4 mile from Connie Drive.
Power (ERP):
2.8 kW

Antenna:
Omnidirectional

Antenna HAAT:
400 feet

Other Information:
60 dBu protected contour map, from the FCC.

RDS Logo : (inactive)

PS-
MONKEY
Time-[?]
Text-
[?]
PTY-
[?] 

PI-
WXPW?-FM

More Information:
[FCC]
[FCCdata]
[Radio-Locator]

[Wikipedia]
[Facebook] Facebook for the K-Love network

[Logo] On the "Radio Sticker of the Day" blog, a bumper sticker from the station's "Surf 107" days.

Owner:
K-Love, Inc.
History:
This station signed on in 1964 as WROA-FM, companion to Charles W. Dowdy's AM on 1390 kHz.  It was programmed separately from the AM with a Beautiful Music format and broadcast with an Effective Radiated Power of 2.9 kW from a Gates FMS-1C transmitter feeding a Gates FMA-4A four section antenna at 155 feet above ground.  The studios and transmitter were at 1410 North Broad Avenue in Gulfport.

The station got a slight boost in power in 1970, increasing to 3 kW at 162 feet, using a new Gates FM-3H transmitter and a Gates FMC-3A three section antenna system. In early 1973, the station moved from Broad Avenue to a transmitter site 6 miles north of downtown, to Klein Road where the new WROA AM 9 tower (!) array was built.

The station flipped to a Progressive Rock format in February 1980, changing calls to WXLS in the process.  In 1986, Gulf Coast Broadcasting (the Dowdy family) purchased a station on 107.9 MHz in Poplarville and moved it to the coast.  They put Top 40 on that signal and sold this one, to Contemporary Communications in 1987.  The format flipped from Progressive to Adult Contemporary, first as "Surf 107", then later as "Lite Rock 107.1".  The calls became WXLS-FM in 1989, when Contemporary Communications changed their Biloxi AM to WXLS (AM).

The station was sold as part of a group purchase to KZ Radio Ltd. in 1990. The station was sold again in 1993, along with WXLS AM in Biloxi, to LES Radio Corporation, for $50,000.  After more consolidation in the market, the station was sold to Gulf Coast Radio Partners in 1997.  They flipped the format to Contemporary Hit Radio (CHR) as "Power 107", along with the WXYK calls.  Later, the slogan became "The Monkey".

The station received a construction permit to relocate to the WJZD transmitter site off Seaway Road in December 2015, but the move was never built out.

The station was sold, along with the rest of the Alpha Media cluster in Biloxi, to Telesouth Communications for $2.5 million in December 2018.  Owning all of Alpha's properties in the market would have put Telesouth over the ownership caps, so they were forced to divest this station to Port Broadcasting for $300,000.  Port Broadcasting is owned by Donald Stewart Davenport, nephew of Telesouth Communications principal Stephen C. Davenport.

At the end of February 2019, The Monkey CHR format moved to the bigger signal on 105.9 MHz that was formerly the home of Variety Hits "Bob FM".  As of 28 February 2019, this station is running a loop telling listeners to tune in to the new frequency; it is not known what the new format will be.  The call letters also went with the format, and the new calls of this station are WLGF.  At the start of March 2019, it was reported that the format being aired was the K-Love Christian Contemporary music feed.

Port Broadcasting announced the sale of the station to Educational Media Foundation, who is already airing their K-Love format here, in June 2019.  The sale is reported at $362,000.

In early September 2024, the license was transferred from Educational Media Foundation to K-Love, Inc.