Technical Profile: WKMX

FM Technical Profile: WKMX

Station Name:: Mix 106.7
Frequency:: 106.7
Format:: Hot AC
Transmitter Location:: [map] [street view] On County Road 9 about a mile south of Newton.
Power (ERP):: 100 kW
Antenna:: Omni
Antenna HAAT:: 701 feet
Other Information:: 60 dBu protected contour map, from the FCC.; :
PS-THE BEST | MIX | KMX | WKMX
Time-[unknown]
Text-All The Hits 106.7 KMX
PTY-Top 40
PI-WKMX-FM
More Information:: [FCC]; [FCCdata]; [Radio-Locator]; [Wikipedia]

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Owner:: Magic Broadcasting
History:: This station dates back to an original construction permit issued to "Jones Wallace Miller" for a new station on 106.7 MHz, licensed to the city of Enterprise. From the start, it was granted 100 kW of power. When the license to cover was filed in January 1975, the station was operating with an RCA BTF-20E1 transmitter feeding an RCA BCF-12B twelve bay antenna at a HAAT (Height Above Average Terrain) of 432 feet, from a site off Coffee County Road 248, approximately 2.5 miles northwest of New Brockton. The station was also authorized to operate a SCA (Secondary Carrier Authorization) at 67 kHz. The station has always had the WKMX call sign, which predated any kind of "Mix"-themed moniker. The station debuted with a Middle-of-the-Road format.

In early 1978, the station filed to increase the antenna height to 832 feet HAAT, but later asked the FCC to dismiss the application. One year later, the license was transferred to WKMX, Inc. It was likely around this time that the format moved to something more contemporary, moving to a CHR (Contemporary Hit Radio) format, as "KMX FM 107". At night, the station peppered in some AOR (Album Oriented Rock) tracks, but never stopped being a mainly CHR formatted station. They were known to incorporate the phrase "Gulf South" into their messaging at the time, with examples like "We are the music in the Gulf South, WKMX Enterprise" and "Rockin' the Gulf South, 107 KMX". By the mid-80's, the station was a more straightforward Top 40 station, with the occasional Adult Contemporary cut (which was mostly WOOF-FM's domain).

By the late 90's, the station found itself butting up against WOOF-FM's straightforward adult contemporary format while also letting new competitor "Z-105.3" sneak into the market with an upbeat CHR (Contemporary Hit Radio) format. By the start of the 21st Century, WOOF-FM settled into a Soft Adult Contemporary format while WKMX went for a more upbeat sound with Hot Adult Contemporary.

In 2004, the station was sold to Styles Media Group as part of a group sale for $4.5 million.

The station was granted a permit to leave its longtime tower site northwest of New Brockton for a site east of Elba and closer to Dothan, co-located with WDBT-FM. With a lower antenna height and location closer to the Dothan area, it greatly reduced the station's previously very good rural coverage along I-65 between Montgomery and Atmore. That facility went on the air in late November 2016.

The station moved the transmitter site to its current location in June of 2015, co-located with WDBT-FM. The tower (visible in this 2009 Google Street View image) was later damaged due to severe weather and had to be taken down.