FM Technical Profile: WHLW

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Station Name:
Hallelujah
Frequency:
104.3
Format:
Black Gospel
Transmitter Location:
[map] [street view] In far southern Montgomery County near the community of Grady.  About halfway between CR-1 and CR-39, south of Fannin Mill Road.  Co-located with WZHT.
Power (ERP):
13.5 kW
Antenna:
Omnidirectional
Antenna HAAT:
1,830 feet
Other Information:
60 dBu protected contour map, from the FCC.
:
PS-104.3 #1 FOR GOSPEL HITS HALLELUJAH WHLW
Time-
present
Text-
www.1043HallelujahFM.com
PTY-
Religious Music
PI-WHLW-FM
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]

[Studio] Street View imagery of the iHeartMedia studios in Montgomery.
Owner:
iHeartMedia
History:
This station started off as WMHS-FM (Montgomery's Heart and Soul) with a combination of Black Gospel and Classic R&B. The station later went to Oldies as Cool 104.3; the calls changed to WQLD. The station had scored some of WBAM's "All American" jocks from the 60's. After the switch the oldies were primarily from the late 50's through early 70's, but in early 2003 the format was tweaked to just 60's and 70's oldies.

In November 2004 it has been reported the station flipped to all-Christmas music in preparation for the holidays. Rumor had it the station would drop oldies after the holiday season and return as an FM News/Talk outlet. The WNTM calls were a clue: News Talk Montgomery fit nicely.

The call sign was apparently a ruse; after the holiday season the station flipped to Black Gospel with Clear Channel's successful "Hallelujah" format as WHLW.