Technical Profile: WFWO

FM Technical Profile: WFWO

Station Name:: La Fiesta 106.9
Frequency:: 106.9
Format:: Spanish Tropical
Transmitter Location:: [map] [street view] — Behind the Volkswagen dealer on Hollywood Boulevard in Fort Walton Beach, co-located with several other stations. (Note: Street View is from 2022 and predates the station's licensing to this tower site.)
Power (ERP):: 2.85 kW
Antenna:: Omnidirectional
Antenna HAAT:: 482 feet
Other Information:: 60 dBu protected contour map, from the FCC.
More Information:: [FCC]
[FCCdata]; [Radio-Locator]; [Wikipedia]

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[Article] Radio Insight article on the station's launch of a Spanish Tropical music format, administered by JVC Media. From February 2025.
Owner:: Fort Walton Beach Radio, LLC (Eugene Cella)
History:: This station dates back to an original Construction Permit issued to Eugene Cella for a new class A station on 106.9 MHz, licensed to Fort Walton Beach. When the permit was granted in October 2021, it set off a change at the translator for Pensacola-area AM station WRNE, who was on the same channel. That translator was granted a move to 93.7 MHz in June 2021 but was unable to move frequencies until this station filed a license to cover for 106.9 MHz.

In early September 2024 the license was transferred to Fort Walton Beach Radio, LLC, a wholly owned company by Cella. On 10 September 2024 the station applied for an initial call sign of WFWO. On 19 September 2024 the station filed a License to Cover but it wasn't until a week into November 2024 that anyone heard it on the air, with a mix of Oldies, Big Band, Standards, Jazz and other music, with no commercials or liners. Not long after this initial report, the station was reported to be airing a Christmas Music format.

At the start of 2025 the station was reported to be back to the original format of Big Band/Standards, Oldies and Jazzy tunes. In early February it was reported the station had flipped to a Spanish language music Tropical format as "La Fiesta 106.9", as part of a Local Marketing Agreement with JVC Media.

At the start of May 2026 it was reported in Radio Insight that JVC was seeking to buy the station. The FCC currently only allows four full powered stations on the same band to be owned by one company, so they would need to seek a waiver to acquire this station.