FM Technical Profile: WAMI


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Station Name:
Classic Country 102.3
Frequency:
102.3
Format:
Classic Country
Transmitter Location:
[map] [alternate map view] Just west of US 331, near where Main Street Extension ends and US 331 and N Main Street split.  Co-located with WAMI-AM.
Power (ERP):
3.4 kW
Antenna:
Omnidirectional
Antenna HAAT:
292 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]
[Studio] Google Street view of the station's last known studio location.
Owner:
Covington Media
History:
WAMI-FM signed on the air late in 1973.  The format was block programming of Country, Gospel, Easy Listening and contemporary music.  The format changed to all Easy Listening in 1986, then to Country a year or two later.  The power was originally 3,000 watts.  Power was increased to 3,400 watts in the early 90s.
 
In 2007, the station received a permit to boost power all the way to 100,000 watts.  According to sources, this was done on behalf of the owners while the station was under a Local Marketing Agreement (LMA).  The permit would have also relocated the station to a transmitter site north of Georgiana, and re-license it to Fort Deposit.  Because of the power boost and move, it would have also required WYVC in Camden to change to 93.9 MHz.  Interestingly, the owners of WYVC, Down Home Broadcasting, didn't understand the need to move and thought they could also operate on 102.3 MHz at the same time without issue.  The permit expired or was rescinded in early 2013.

In November 2019 it was reported the station was being purchased by Covington Media for $220,000.  They had been operating the station under a Local Marketing Agreement (LMA) since mid-October.  Covington Media's principal operator (Robert Boothe) also runs Opp's AM station WOPP.