On the WPMI-TV tower,
about 5 miles west of the WJTC-TV tower, along with WBLX-FM, WKSJ-FM and
WWRO-FM.
Power (ERP):
100 kW.
Antenna:
Omnidirectional
Antenna HAAT:
1555 feet
Other Information:
Stereo
Studios:
-
Owner:
Cumulus
Noted Personalities:
-
History:
Originated in the early
60's as WATM FM, automated easy listening facility of WATM AM, an Atmore
daytimer. Around 1980 it went country under new ownership as WSKR, Kicker
104. Sold again in 1984, it became WIZD (Wizard), a highly promoted hot
adult contemporary station aimed at Mobile and Pensacola. After about 5
years, the station was sold again and became WGCX, classic rock. In the
mid-90's a new owner wanted to use the station to compete against WKSJ,
the dominant country outlet. WGCX format and calls were moved to 92.1 and
104.1 became WDWG, The Dawg. A few years later WKSJ and WDWG were owned
by the same company, and The Dawg became classic country to differentiate
itself from it's more sucessful sister station. In 1999, Classic Country
104.1 swapped frequencies with WYOK 104.9, a rap station. The WYOK calls
and format that prevailed on 104.1 went by the wayside in mid October when
the station switched to a contemporary Hot AC / CHR-ish format. The slogan
is now Star 104. The change came because the new owner already had other
black contemporary stations in its fold.
