940, in the 50's, was
WTPS. It was a typical network affiliated adult station -- the calls represented
ownership by a local newspaper, the Times Picayune States. The channel
was bought around 1960 by a black station and it became WYLD. For the next
25 tears it was a formidable competitor in the New Orleans market as a
soul station. When FM compeition -- including its own WYLD FM -- caused
the AM to diminish, it switched over to black gospel.