96.7 was originally
WGUF (GUlF) FM, class A country companion to daytimer 1130 AM with the
same calls. This was in the mid 70's. In the 80's, went to black formatting
with the name "Foxy" (WQFX), after the black music formatting was abandoned
by another local station WTAM. In recent years, when one owner took over
much of the Biloxi / Gulfport licenses, the light rock format was moved
here and the calls became WLRK. In early September 1999, the station changed
formats to jammin' oldies. Its shares as a lite rock station were low,
around a 1% share. Following their abandonment of the Lite RocK format,
the station changed calls to WUJM for their JaMin' oldies format.
In late summer/early fall, the station moved to 80's and 90's hit music
with the unusual moniker "Molly 96.7"--a reference to "The Breakfast Club"
actress Molly Ringwald.
