95.7 in the late 50's
was WWMT, an independent (i.e., not supported by an AM) classical outlet.
From the mid-60's to the mid 80's, 95.7 as WBYU (BaYoU), was the dominant
beautiful music (Schulke format) station in the Crescent City, much of
the time with 3 format challengers: WEZB 971, WWL FM 101.9 and WQUE 93.3.
As the format sunk into oblivion, the challengers went away. Even as WBYU
was the sole remaining beautiful sound, they saw the end coming. One day
around 1987, with no notice, they went country (challenging WNOE FM) as
WQXY "Y-96". Howls of protest ensued; the country venture lasted about
a year. It next tried adult contemporary with the "Mix" handle as WMXZ.
In the mid-90's, it was acquired by the same owners as WLTS-FM and went
oldies as WTKL Kool 95.7... Whereas the typical "oldies" station today
only plays the very biggest hits with a limited playlist focused around
1964-1969, "Kool" is very different -- it wallows in the rich heritage
of New Orleans and is not afraid to play forgotten 50's oldies and local
artists' hits that never made it nationwide.
Alex adds, "This station
is a breath of fresh air for an oldies fan who is tired of the same Beach
Boys, Supremes and Beatles songs played to death!" (Hallelujah! But why
didn't they call themselves The Big Tickle? :-] -- Zach)
