FM Technical Profile: WMXC


Station Name:
Lite Mix 99.9
Frequency:
99.9
Format:
Soft Adult Contemporary
Transmitter Location:
On the WKRG-TV 5 tower, which also supports WABB-FM and WRKH-FM.
Power (ERP):
100 kw.
Antenna:
Omnidirectional
Antenna HAAT:
1755 feet.
Other Information:
Stereo
Studios:
-
Owner:
Clear Channel
Noted Personalities:
-
History:
99.9 dates back to the 50's as WKRG FM, simulcast of WKRG AM 710. Went to seperate programming as beautiful music in 1965. A few years later, it was airing the Drake-Chenault "Hit Parade" format. In the late 70's, the station made an abrupt change to become the market's first Top 40 FM as "G-100". Audience shares went out of sight. In the 80's, they settled into the AC format and has been basically an AC station ever since, varying among soft, medium and hot AC. Calls have gone from WKRG-FM to WKRD to WMXC. Has had the monikers Coast 100, FM 99 and Mix 99.

 

 
 


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