101.9 was originally
WWL FM, spawned by AM clear channel station WWL 870. Original format was
beautiful music, though in the mid-70's, they tried automated top 40. The
station was called "Rampart 102", since the studio was on Rampart Street.
Next experiment: The "Schulke II" format -- vocal based easy listening
as WAJY, Joy 102. Without any drastic alteration inthe soft adult contemporary
sound, the calls were changed in the late 80's to WLMG (Louisiana's MaGic
101.9). Station is now the market's softest sound, much lighter than WLTS,
which calls itself "Lite 105".
