102.3 started off as
WGCM FM. In the early 70's it became WTAM, the coast's only black outlet.
In the 80's, it was WTKI (these calls are now on an AoR station serving
Huntsville --Zach), AoR outlet "TK 102" (convenient since it was sister
to TK 101 in Pensacola, huh?) Around 1990, it's new owner -- no fan of
album rock -- changed it back to WGCM, Coast 102, playing oldies.