Technical Profile: WZMG

AM Technical Profile: WZMG

Frequency:: 910
Format:: Sports Talk
Transmitter Location:: [map]
Power (ERP):: Day: 650 watts; Night: 56 watts
Antenna:: Day: 1 tower, omnidirectional; Night: [pattern - PDF]
Other Information:: 0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[FCC]
[FCCData.org]; [Radio-Locator]; [Wikipedia]
[Facebook]
[Studio] Street View imagery of the iHeartMedia studios on Saugahatchee Lake Road in Opelika.; Owned by iHeart Radio
History:: East Alabama Broadcasters (James M. Davis) put this station on the air. The original construction permit was issued in 1976, for a 1 kW daytimer on 910 kHz, licensed to the city of Lafayette. The original transmitter site was north of town, on Chambers County 105, about halfway between AL-77 and US-431. When the station signed on in November 1979, the calls were WTXN and it had a Country music format.

Later in the 80's, the station added night power. It was purchased by Eagle Broadcasting in 1985 for $148,581.

The call sign changed to WDAK in March of 1991. In 1994 the call sign changed to WTLM. Format information for this decade is missing from the Broadcasting Yearbooks of the era, so it's unclear if it was still Country music or had a wide-ranging Oldies music format around this time. Fuller Broadcasting purchased the station in 1996 for $5,000; one year later they sent the WTLM call letters to Auburn's 1520, and this station took on 1520's WZMG calls. By the late 90's, the format was a mix of Black Gospel and Classic R&B. When the station was sold to Root Communications in 1998, they migrated to a more Contemporary R&B format.

Quantum Communications acquired this and several other Auburn-Opelika area stations in 2003.

Clear Channel purchased the Quantum cluster, including this station, in May 2014. Under Clear Channel the format was Adult R&B, using the Westwood One R&B-formatted network called "The Touch", branding as "InTouch 910". In mid-December of 2015 the format was flipped to iHeart's in-house Black Gospel music format, re-branding as "Hallelujah 910 AM".

The format flipped in the early summer of 2020 to Sports Talk with Fox Sports content.